The following article covers a topic that has recently moved to center stage–at least it seems that way. If you’ve been thinking you need to know more about it, here’s your opportunity.

Once you have added a new customer to your book of business, plan on keeping that customer until you have all of their business, and the business of their family and friends. This way you can ensure having their business forever. When working as a branch manager a few years back, I was never satisfied with a customer portfolio until I had the complete wallet share of their business. By wallet share I mean I not only wanted their checking accounts, I wanted their savings accounts,…

So now you know a little bit about home equity loan. Even if you don’t know everything, you’ve done something worthwhile: you’ve expanded your knowledge.

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